Battle of the noodle: Allied heats up recycling rhetoric against Van der Linde

For several years now, Allied Waste, which is owned by mega-waste company Republic Services, has been largely silent while Van der Linde Recycling (VDLR) steals all the local trash and recycling glory. Now the company is fighting back with a vengeance. With an onslaught of web, print, radio, and TV advertising, Allied suggests that much of the recycling collected by local haulers using VDLR is ending up in a landfill.

However, according to Peter Van der Linde, Allied’s new “separate, don’t contaminate” ad campaign is just the last gasp from a company tied to an outmoded way of handling trash– and to its own landfills. READ MORE

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